Let’s face facts: the average man has a terrible sense of style. His clothes are typically ill-fitting and of poor quality, not to mention tasteless, tacky, and just plain sloppy looking.
In other words, most men dress like complete losers.
What’s truly unfortunate about this situation is not that most men dress like slobs, but that they actually justify or rationalize why they do so. In fact, it’s not uncommon for me to hear some of the following reasons why men choose to dress so poorly:
“Only metrosexuals care about style. No real man cares about how he dresses.”
“Wearing a suit or collared shirt is uncomfortable. I only like to wear clothes that are comfortable.”
And the worst justification of all:
“You don’t need style to get women; you just need to have really good game.”
What a bunch of nonsense!
For all of the men out there who share these or similar sentiments, I’m here to tell you that you are doing yourself a huge disservice.
The fact is that appearances matter and they matter a lot. Research has shown time and again that attractive people are:
- More socially desirable
- More likely to have the co-operation of others
- More likely to be seen as competent and intelligent
- More likely to have more mates
And the list goes on and on.
In fact, you would have to be a complete fool to think that attractive people don’t have it easier in life. Psychologists have even discovered a phenomenon that neatly explains all of this called the “What is Beautiful is Good” effect. In a nutshell, this effect states that we immediately have a good impression of someone if they are attractive and a negative impression if they are unattractive.
But what if you weren’t born beautiful?
What if you didn’t win the genetic lottery?
Is there anything that you can do?
Well, I have good news for you. Fortunately, you can greatly enhance your level of attractiveness by simply dressing well.
Multiple studies have shown that personal style greatly influences physical attractiveness. In addition, research has shown that “clothing attractiveness” exerts the same positive effects (like the effects mentioned above) that are caused by attractive physical features that one is born with.
Now, I’m sure you’re wondering, “But what exactly does it mean to dress well?”
Above all else, dressing well means wearing clothes that fit and utilizing colours properly so you can send the right message to the world.
The purpose of proper fitting clothes is to enhance your positive features while minimizing your flaws. If you’re fit, wearing clothes that are too large will mask your physique and make you look like you’re out of shape. If you’re out of shape, then wearing ill-fitting clothes will make you look even sloppier. In other words, you can use style to create visual illusions.
Colour also plays an important role in dressing well. Research has shown that colour influences the attractiveness judgments made by others. The proper use of colour in an outfit complements and enhances your unique features and complexion, while producing a visually appealing package. In addition, colour also yields psychological influence by associations and affects our emotions – for example, we have an evolutionary predisposition to associate the colour red with dominance.
Lastly, by dressing well, you are demonstrating that you are conscientious and that you demand the world take you seriously. You are sending signals of status, importance and competence to those around you. Picture in your mind a man who is dressed sharply vs. a man who is wearing a tank top, sweat pants and sandals. Who is more likely to get the job, receive better service, get the girl or be shown respect?
Guys talk endlessly about how they want to be successful in life. They want to make money and score hot women. They want to be playboys, ballers, and shot callers. In other words, they want to be men of great repute.
I want you to take a moment and picture in your mind what this type of man would look like to you. Do you think that he would be unkempt and shoddily dressed?
Of course not!
Now ask yourself, if this is the type of man you want to be, how are you presenting yourself to the world today? Do you look like a winner?
To sum things up, I’m sure many of you will be familiar with that awful American reality television program called “Jersey Shore.” Admittedly, I have watched a few episodes and I recall a quote in one of the episodes from “The Situation” (one of the guys on the show) that really stood out to me. He said the following:
“If you’re looking good, you’re feeling good. If you’re feeling good, you get good results.”
In a nutshell, that’s what style is all about. It’s about helping you put together the most attractive version of yourself so you can get more out of life.
So here’s to looking sharp and making 2014 your best dressed year!