A woman – whose sexual market value is based primarily on her looks (beauty and attractiveness) is going to dress with those goals in mind. Everything a woman wears from high heels to mascara is designed to accentuate her femininity  and what makes her beautiful to a man and other women. Pretty basic stuff right?

The way the red pill applies here though is realizing that men have an entirely different goal when they show concern for their appearance. A man who accentuates his attractiveness is rightly considered effeminate, metrosexual, or girly. However, a man who invests an equal amount of time and effort into accentuating his respectability and social dominance will be seen as handsome, stylish, and well dressed.

Everything a man wears, from his suit to his military fatigues is based in either an aesthetic root that accentuates his visual strength or an historic root that increases his social strength. Either way, a well-dressed man looks powerful not pretty.

So here’s an easy new year goal for you. Any time you go to make a clothing purchase – whether it’s a pair of socks or a freshly-tailored suit ask yourself if this new item will increase other people’s perception of your respectability and power.

span style=”font-size: medium;”>Men throughout all of history have placed a premium on their appearance. From tribal war paint, to Spartan armor, to boardroom pinstripes, men of power and influence know that their appearance can be used as effectively as any other tool they have in their arsenal.